Excelling in brand architecture.

 

 

 

By leveraging innovative strategies and market insights, the agency crafts compelling personal brands for their clients. This involves creating unique brand identities, implementing effective marketing campaigns, managing public perception, and cultivating meaningful partnerships. The agency’s goal is to build strong and influential brands that resonate with target audiences and open doors to exciting opportunities.

Rochelle is founder of lifestyle brand, My Little Coco, a skin and haircare brand aimed at families.

My Little Coco launched exclusively into Boots and on the brand’s own e-commerce in 2020. Since then, My Little Coco has grown from an initial collection of seven skin and hair care products which disrupted the market to offer a more diverse, luxury product offering suitable for newborns, babies, children and parents.

The brand now operates across multiple categories in family lifestyle, with over 90 products and lines. Following this success, Rochelle launched additional fragrance collections, BABY MAMA collection (for expectant mothers) – which saw the launch of the first ever bump sheet mask to the UK Market – weaning, babywear and most recently, multivitamin gummies and beach accessories. My Little Coco paved the way and currently dominates the market share in the UK for all inclusive, diverse and performance-led products suitable for newborns upwards, and is available in over 1200+ Boots stores.

All our formulas are extra gentle, mild and suitable for sensitive skin.

  • 27
    Skin and haircare products for families
  • 2020
    The collection launched nation-wide with Boots
  • 2023
    Expansion to multi-retailers

The Podcast

Join Rochelle Humes as she speaks to her guests about parenthood, what they have learnt along the way and what they are still figuring out.

“It’s so refreshing to hear people talk about their parenthood journey and what worked for them, rather than what they think people want to hear!”
— Danielle-Lea, MLC Listener

Born out of love and crafted with care, My Little Coco was created to be a gentle, inclusive lifestyle brand for the whole family. Since launching exclusively in Boots in February 2020, the brand has grown from a single idea into a trusted name, known for multi-purpose, kind-to-skin products, with a reputation for leading innovation.

When Rochelle was pregnant with her 1st child, she couldn’t find products that ticked every box on her wishlist – effective, gentle and safe for the whole family. So, she decided to create them!

Armed with a clear vision, a hand-drawn logo (thanks Mum!), and a baby on the way, Rochelle began building a brand that blended function with family-first values. Every product had to be gentle, multi-tasking, vegan, cruelty-free and free from parabens, sulphates, and dyes.

February 2025 marked their 5th birthday (with a party, of course!). From a spark of an idea to a multi-award-winning brand now available in the UK and UAE, My Little Coco continues to create affordable, high-performance products made with love.

 

Shop my little coco

MY LITTLE COCO
Beach Bum – Blakey Shades
My Little Coco
Beach Bum – Bucket & Shade hat
My Little Coco
Beach Bum – Case Chaos Travel Organisers
MY LITTLE COCO
Beach Bum – Donut Hair Turban
MY LITTLE COCO
Beach Bum – Lai Lai shades
MY LITTLE COCO
Beach Bum – Mini Marv shades
MY LITTLE COCO
Beach Bum – Sea Socks
MY LITTLE COCO
Beach Bum – The Everything Sun Hat
My Little Coco
Affirmation Cards
My Little Coco
BABY MAMA ‘Me Time’ Epsom Salt
BABYM_GIFTSET_BAG.png
My Little Coco
BABY MAMA All About The Bump Gift Set
My Little Coco
‘A Moment for Mama’ Gift Set
My Little Coco
BABY MAMA Refreshing Facial Mist
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