All our formulas are extra gentle, mild and suitable for sensitive skin.
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27Skin and haircare products for families
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2020The collection launched nation-wide with Boots
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2023Expansion to multi-retailers
The Podcast
Join Rochelle Humes as she speaks to her guests about parenthood, what they have learnt along the way and what they are still figuring out.


Born out of love and crafted with care, My Little Coco was created to be a gentle, inclusive lifestyle brand for the whole family. Since launching exclusively in Boots in February 2020, the brand has grown from a single idea into a trusted name, known for multi-purpose, kind-to-skin products, with a reputation for leading innovation.
When Rochelle was pregnant with her 1st child, she couldn’t find products that ticked every box on her wishlist – effective, gentle and safe for the whole family. So, she decided to create them!
Armed with a clear vision, a hand-drawn logo (thanks Mum!), and a baby on the way, Rochelle began building a brand that blended function with family-first values. Every product had to be gentle, multi-tasking, vegan, cruelty-free and free from parabens, sulphates, and dyes.
February 2025 marked their 5th birthday (with a party, of course!). From a spark of an idea to a multi-award-winning brand now available in the UK and UAE, My Little Coco continues to create affordable, high-performance products made with love.