“The best thing I ever did was take responsibility for my own success, happiness, health and peace.”

Rochelle is founder of lifestyle brand My Little Coco, a skin and haircare brand aimed at families.

The collection launched nation-wide with Boots in 2020. The brand is already one of the top-performing beauty offerings in its category and the trajectory of the brand is already outperforming its forecast, with large expansions of the product line and availability of My Little Coco in 2022 it is cementing itself as a go-to brand for parents in the UK

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My little Coco

Rochelle is a mainstay in every home.

Spanning a career of over 10 years Rochelle has become one of the most well known and loved broadcasters on UK Television, whether it is ITV’s The Morning, BBC’s The Hitlist, Children In Need or her latest venture Rochelle Humes – Interior Designer In The Making.

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Partner with Rochelle.

Rochelle is proud to be working with some of the UK’s best known charities and brands to deliver impactful campaigns that align with Rochelle’s brand ethos. She works with partners who share her values and desire to benefit the communities in which they function. 

Commercial partners include Next, L’Oreal, Marks And Spencers and others.

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Publish with Rochelle.

With the critically acclaimed ‘Magic Hair Swap’, followed swiftly by the ‘Magic Teacher Swap’, Rochelle is a respected author and driving force in representation and diversity within children’s literature.

Recently Rochelle released ‘At Mamas Table’ which is her debut in the cookbook market, the title has received critical acclaim and gone on to be a Sunday Times Best Seller.

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Rochelle has long believed that communities have the power to drive real and tangible change, when they are given the tools they need to succeed. 

Rochelle will always utilise her influence and platform to support that change and by giving back where she can. 

For several years Rochelle has been particularly focused on supporting women and mothers by working with leading experts and organisations including Step up Sorority, Five X More, Baby Basics and Mothers to Mothers.

She also believes in the critical role that education and learning can play in breaking down barriers, destigmatising debates and ultimately helping to produce a more equal society. One of her proudest achievements came through her involvement with the landmark dispatches documentary ‘The Black Maternity Scandal’ which uncovered the devastating reality that black women in the UK were four times more likely to die during childbirth than white women. 

The documentary and subsequent movement has seen a new impetus in parliament to address this shocking disparity.

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Rochelle has always been a strong believer in the fact that you can only be as good as the people around you.

She is therefore hugely grateful to the amazing team of talented professionals and friends that have joined her on her journey, and chosen to stick with her. It is thanks to them that many of her proudest projects and achievements have been made possible, and turned into successes.

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    “The best thing I ever did was take responsibility for my own success, happiness, health and peace.”
    — Larenz Tate

    The Rochelle Series

    Crochet Maxi Dress
    Oversize Shirt
    Glossy Blazer
    Denim Mom Shorts