Rochelle is the Founder and Creative Director of family lifestyle brand My Little Coco. The brand initially launched in 2020 with a collection of multi-purpose products suitable for all skin and hair types. Following the success of the brand’s innovation, My Little Coco launched additional fragrance collections, BABY MAMA (for mums to be), weaning and babywear, and most recently multivitamin gummies.

Rochelle is also one of the UK’s best-loved broadcasters, featuring regularly on some of the nation’s favourite television shows, including as a host on ITV’s This Morning and co-host of BBC One family favourite The Hit List, which she presents alongside her husband Marvin. She oversees her own commercial endeavours with partners including household brands like L’Oréal, Next and Marks & Spencer.

Rochelle has published three best-selling children’s books, The Mega Magic Hair Swap which topped all book charts, followed swiftly by her critically acclaimed follow-up The Mega Magic Teacher Swap and in 2022, My Little Dragon. Rochelle also released her debut cookbook, At Mamas Table in 2021, which became a Sunday Times bestseller.

Through her work as an author Rochelle is committed to driving representation and diversity within children’s literature and supports children’s book company Little Box of Books in their appeal to help diversify the bookshelves of schools across the UK.